Do you want to get more organic installs in Google Play? Your app ranking android position by keywords is too low? I will share with you how to boost your mobile app positions in Play Store.
Hey everyone, I’m Alex and today I’m going to share with you essential knowledge on how to achieve high keyword positions of your app and increase your organic traffic.
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Before I start, I have two questions for you. Have you ever heard anything about ASO (App Store Optimization)? Did you do ASO for your app?
What is App Store Optimization for Google Play?
In short, it’s operations with your Google Play page:
- to help Google understand how to index and range your app (title, short description, full description, rating, category, tags)
- to help visitors of your Google Play page (potential users of your app) understand about what your app and make a decision to install it (app icon, screenshots, rating, reviews)
In two words, if you want to get more organic installs from Google Play search you should find keywords for your app, estimate their traffic and competition scores and then fill in the title, short description and full description correctly.
I have an article and video about ASO for Google Play. You could check detailed information there.
First Thing You Must To Do To Get High Positions
Write a keyword with a good traffic score in the title. Title is the most important in ASO.
How to estimate what keyword has more traffic than others?
Google Play suggestions
Free and simple to use. Open Google Play in your smartphone or browser in incognito mode.
Type “water drink”.
As you can see Google Play shows us many suggestions for this keyword.
“Water drinking reminder” has more traffic between others. Why? Because of its position. It takes the first place. “Water drinking app” has less organic traffic. “Water drinking reminder for weight loss” has even less traffic and so on and so forth.
However, what about the situations when we need to compare keywords like “water reminder” and “track water intake”?
We should use another method.
ASO Services to check traffic scores
There are many services where you could check keywords traffic score.
For instance, KeyApp. Add the app to the service.
Then add keywords you want to check.
As we can see, the keyword “water reminder” has more organic traffic.
You could click the button “Suggest” near each keyword to explore other suggestions inside the service and estimate their traffic score and position of your app. It’s free.
You could also use one of these services ASODesk, Mobile Action, AppFollow.
Personally, I use KeyApp, ASODesk and MobileAction when I work with Google Play.
Wrote in title but didn’t get high positions and installs
Let’s imagine, you found the keyword “water reminder” and wrote it in the title but didn’t get more organic traffic…
We must understand that the first 3-5 apps by keyword take 99% of organic traffic. And if your app locates on 50 position by keyword and even 10 or 7 position you will not get any additional installs in most cases. It’s a bitter truth.
And… what should we do?
First of all, we should realize that it’s impossible to take first place by keyword “water reminder”. The first-position app by this keyword has more than 10 million installs. It’s the strongest competitor.
Secondly, we should try to find other keywords with good traffic scores but less competitive.
How to check keyword сompetitiveness?
You could do it by hand. Find an interesting keyword with a good traffic score, open Google Play, enter this keyword.
You should check how many competitors in the top 10 have this keyword in the title. The fewer competitors have the keyword in the title, the easier it will be to occupy high positions.
Another way of solving this task is using ASO services.
Unfortunately, this feature isn’t free but it will save your time.
Short and full description
You should also fill in the short and full description. Use relevant keywords. Use long term keywords for the keyword used in the title.
Reviews and No Crashes
It’s a well-known fact, if you want high rank positions of your app you need to maintain the high rating of the app.
You must have good reviews from users and the quality of the app should be also good. When an app has a lot of ANRs Google is going not to show your app in the “May be interested” or “Similar” sections of Google Play. As a result, your Explore traffic falls.
According to some ASO experts, when you reply to users in reviews with keywords these keywords start to be indexing and ranking. I also checked this and it works!
Google Ads
It would be unfair not to mention the fact that sometimes new apps don’t have any keywords in the index of Google Play. What does it mean? Users can’t find your app in Google Play when they type the keywords from your title or descriptions.
How to solve this problem?
You could run a Google Ads campaign, spend about $20-100. I have the video and the article on how to do it. It’s really simple!
On the one one hand, it helps to solve the problem with keyword indexing 95% of the time. On the other hand, some ASO specialists have the opinion that if you run Google Ads, Google understands that you have money. And when you stop app campaigns your keyword positions down.
However, in our case we want to get any keyword positions of the app. Thus, it’s a good solution.
Keyword installs
This tip boosts your android organic traffic – android keyword installs.
What is it?
Users type the keyword “water intake tracker” in Google Play. After that they scroll the apps, find your app and install it.
Even one day after you will see the position of your app by the keyword “water intake tracker” raised!
How many installs do you need for one keyword?
It depends on the search score and competitiveness of a keyword. You could start from 10 or 20 installs per day and then raise the amount of keyword installs.
Is it legal for Google Play?
Frankly speaking, Google doesn’t endorse it. However, if you do it accurately you won’t have any problems. You could buy some installs in Google Ads and some keyword installs at the same time. In my experience, I don’t have any such cases of app ban by Google Play for this. But this method works well.
If you need help growing your organic traffic for your app, feel free to contact me. Of course, if you have any questions, leave a comment below and I’ll answer it. If you like the video, appreciate that. And of course, share it with your friends, tell them about it. Thank you for reading.